Bealls Appoints Retail Veteran Leana Less as SVP of Marketing

BRADENTON, FL – Bealls Inc., the Florida-based retail powerhouse known for its off-price offerings and diverse brand portfolio, has announced the appointment of Leana Less as its new Senior Vice President of Marketing. This strategic move comes as the company embarks on an ambitious expansion plan, aiming to solidify its footprint in existing markets and venture into new territories.

Less, a seasoned marketing executive, brings a wealth of experience and a proven track record of success to her new role. Most recently, she served as Senior Vice President of Marketing at Chico’s FAS, where she spearheaded a transformative shift towards digital and data-driven marketing strategies. Her expertise in brand building, e-commerce, and customer engagement is expected to be a valuable asset for Bealls as it navigates the ever-evolving retail landscape.

A New Chapter in Bealls’ Marketing Strategy

In her new position at Bealls, Less will be responsible for a wide array of marketing initiatives, including brand marketing, e-commerce, and guest strategy. She will also oversee the management of Bealls’ loyalty programs, a crucial component of the company’s efforts to cultivate long-term customer relationships and drive repeat business.

“We are thrilled to welcome Leana to the Bealls family,” said Matt Beall, Chairman and CEO of Bealls Inc. “Her extensive experience and innovative approach to marketing make her the ideal leader to guide our marketing efforts as we continue to grow and expand our reach.”

Less’s appointment comes at a pivotal moment for Bealls, which has been steadily expanding its presence across the United States. The company currently operates over 700 stores under various banners, including Bealls, Bealls Outlet, Burkes Outlet, and Home Centric. With Less at the helm of its marketing division, Bealls is poised to further strengthen its brand identity and connect with a wider audience.

Data-Driven Marketing and Omnichannel Experiences

One of Less’s key priorities will be to leverage data and analytics to gain deeper insights into customer behavior and preferences. This data-driven approach will enable Bealls to create more personalized and targeted marketing campaigns, ultimately enhancing the customer experience and driving sales.

Additionally, Less is expected to focus on building a seamless omnichannel experience for Bealls’ customers. This means integrating the company’s online and offline channels to provide a consistent and convenient shopping journey, whether customers are browsing the website, using the mobile app, or visiting a physical store.

A Bright Future Ahead

With Leana Less at the helm of its marketing strategy, Bealls is well-positioned to capitalize on emerging trends in the retail industry and continue its upward trajectory. Her leadership, combined with Bealls’ strong reputation for value and quality, promises a bright future for the company as it expands its footprint and reaches new heights of success.

About Bealls Inc.

Bealls Inc. is a privately held retail corporation headquartered in Bradenton, Florida. Founded in 1915, the company has a rich history of serving customers across the United States with a diverse range of products, including apparel, footwear, home goods, and more. Bealls is committed to providing exceptional value and quality to its customers while fostering a culture of innovation and excellence within its organization.