Joann Rebrands for Gen Z: DIY Gets a Makeover
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Hold onto your glue guns and glitter, folks! Joann, the beloved craft retailer, is shedding its post-bankruptcy blues and stepping into the spotlight with a vibrant new brand campaign aimed at captivating Gen Z. Dubbed “Jo-And,” this initiative is all about celebrating the joy of crafting and fostering connections through creativity. A Creative Renaissance for […]